346,514 people. 2,551 companies. This is (at least) how many people and companies are represented on LinkedIn that have identified their location as Greenville, South Carolina. At a rate of more than two people joining LinkedIn’s global network every second, these numbers are consistently growing. Prospective clients are looking for you. Potential candidates want to work for you. With more than 380+ million people on the LinkedIn platform, your reputation may be on the line. This begs the questions:

• How are you standing out amongst the crowd?
• What is your company doing to be present and visible?

Whether you are prospecting for new business, sourcing new talent, leading your company, or wanting to update your online presence to be more marketable, LinkedIn works. So, what’s the catch? You need to understand how to make it work for you. Learning how to navigate LinkedIn as a powerful business tool can be tricky since it is changing all of the time. In the October 8th interactive LinkedIn workshop, we will jump inside LinkedIn and actively work through mistakes to avoid and best practices to follow so that you are engaging the right way and representing yourself in the best light. Here are a few articles to get you started:

• Need a Bigger Sales Pipeline?
• CEOs: Your Social Savviness is Good for Business
• Young Adults Get a Leg Up with LinkedIn
• Finding Talent on LinkedIn

Click here for more details on the half-day workshop. About the Author: Lindsey Stemann is responsible for launching the first expansion of Intero Advisory. As Vice President, she has first-hand experience with LinkedIn and the role it can play in expanding a personal and professional network. Intero Advisory has trained more than 8,000 business professionals since 2011 on "why" LinkedIn and the "how-to" for business development and building a talent pipeline for recruiting.