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3 Reasons to Sponsor Pulse Programs

Posted by: Ebony Austin on Thursday, March 2, 2017

“Surround yourself with only people who are going to lift you higher.”  – Oprah Winfrey

For the sake of readers already familiar with the concept of sponsorship, I won’t bore you with an in-depth definition. Instead, I’d like to highlight why sponsorship is important to you, your business or organization, and the Pulse Young Professionals programming that benefits from your sponsorship dollars.

So, why sponsor? Sponsorship offers the possibility of achieving several goals all at once. Let’s take a look at a few:

Market perception

Nearly all companies face the challenge of improving how they are perceived by their target audience. These companies can facilitate key relationship building with the market they are trying to tap into by simply identifying events or programs that appeal to the right demographics. Pulse Young Professionals, for example, provides great access to young professionals, ages 22-39; collaboration with Pulse provides opportunities for companies to get in front of and connect to Greenville’s millennial population. If your company wants to grow alongside our community’s strong young professional presence, why not be a familiar presence for the members of the largest young professional organization in the Upstate?

Direct line to the bottom-line

Sponsorships are also direct strategic investments that drive sales. When it comes to the familiar question, “What’s in it for me?” sponsorships offer a direct pay off by placing the investing business’s brand directly in front of a targeted crowd. This captive audience gets to hear a pitch directly from the source and learn about the investor’s products and services in a message crafted just for them. For example, the title sponsor of Pulse Young Professionals is invited to every event, provided a marketing table to display their product line, and is encouraged to network directly with their target customers. As brand awareness is raised and business cards are exchanged, this direct line hits the bottom line.

Good relationships = good business

If relationships are king, then establishing a foothold with the key players in your target market is the magic bullet. How many times have you heard, “It’s not who you know, it’s who knows you”? Greenville is a community-first city with lots of opportunities to get involved. If you want to maximize your investment, get your brand out there in front of hundreds, even thousands, of people and be intentional about promoting to this city’s future leaders. With over 600 active members and thousands of social media followers, Pulse Young Professionals offers local businesses the pipeline they need for strategic messaging.

From Leadership Luncheons to community volunteering, Pulse Young Professionals are engrained in the very fibers of this community, which is why sponsorships are a win-win arrangement. For every advantage provided back to an investing company, there is an equal advantage reaped by the young professionals and the community.

Sponsorship dollars connect young professionals with mentors in the community, provide dozens of leadership development opportunities, connect participants to Greenville’s thriving arts scene, facilitates hundreds of hours of civic engagement, and much more.

Pulse Young Professionals develops Greenville’s next generation of business and community leaders through inclusive and meaningful opportunities that connect, engage, and inspire young professionals. Want to be a part of that purpose? Consider a Pulse Young Professionals sponsorship by reaching out to Ebony Austin for more information. 


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