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Congratulations to The Brand Leader, Our Small Business of the Month!

Posted by: Tripp James on Friday, September 22, 2017

On behalf of the Greenville Chamber, congratulations goes out to The Brand Leader for being selected the September 2017 Small Business of the Month! The award was presented by Joey Hines, representing the selection committee and Cheryl Taylor, representing our sponsor, Cowart Awards. Owner Geoff Wasserman joined us to accept. 

After almost 20 years, showcase marketing recently rebranded themselves, including a name change to The Brand Leader, to focus leading brands and brand Leadership, helping regional and national organizations discover their core identity and communicate it authentically, throughout their internal culture and to their marketplace. Their team leads the leadership of organizations through a structured 120-day rebranding and positioning process, and then advises and manages ongoing brand positioning initiatives.

Additionally, The Brand Leader launched a joint venture this year with the South Carolina Chamber of Commerce, “SC Branded”, (, an annual celebration that will award 15 “Brandys” (think Oscars for brands), to 15 brands in 15 market segments that have led the way in helping shape the brand story of South Carolina.

“We’re honored to be considered among so many of the other great companies and Chamber members who’ve been recognized in the past,” said Geoff Wasserman, who serves as Chief Brand Officer for The Brand Leader's key clients. “Our investment in the Chamber has been an important relationship for our team, and we’re grateful for this recognition.”

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