Forum Benefits, LLC a full-service employee benefits firm, announced that it has changed its corporate branding to Alera Group on January 1^st, 2024.  The firm was started in 1999 (as Palmetto Benefit Management) and became one of the founding firms of Alera Group in 2017.  The transition to Alera Group branding reflects the firm’s national capabilities and industry expertise while enabling it to expand its resources in all areas of business under one unified brand.

“We are excited about our rebranding and believe these changes will help accelerate further collaboration within Alera.  We will continue to uphold our commitment of personalized local service with national resources.” says Laurie Winston, Firm Leader.  “This transition to the Alera Group name allows our colleagues to seamlessly partner with our national resources under one unified brand.”

The Alera Group office is located on Main Street in Downtown Greenville.  The team will continue to be dedicated to personalized local service with enhanced national resources.  The company’s employees will continue to support the business and remain headquartered in Greenville, South Carolina.

About Forum, an Alera Group Company

Since 1999, Forum Benefits, LLC has been a trusted advisor for our clients.  Our mission is to partner with our clients to build a comprehensive and flexible benefits program to fit the goals of their organizations.  As a founding member of Alera Group, Forum joined 24 like-minded high performing, entrepreneurial firms.  Our founding offices worked together to leverage powerful relationships, industry expertise and resources with the goal of elevating the client experience.  We are excited to build on this for our clients as we continue to maintain our local service and relationships.

About Alera Group
Alera Group is an independent, financial services firm with more than $1.3 billion in annual revenue, offering comprehensive property and casualty insurance, employee benefits, wealth, and retirement plan solutions to clients nationwide. By working collaboratively across specialties and geographies, Alera Group’s team of more than 4,000 professionals in more than 180 locations provides creative, competitive services that help ensure a client’s business and personal success. For more information, visit www.aleragroup.com or follow us on LinkedIn.