Community Matters: Tourism Update
Introducing: Community Matters
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Greenville attracts tourists from all over the country and all over the world coming for both business and pleasure. How will the COVID-19 pandemic affect the local tourism industry and our area? Chris Stone joins us with his perspective.
Chris Stone serves as President and CEO of visitgreenvillesc, a remarkable travel promotion organization in Greenville, South Carolina. As an international expert in destination visioning, Stone’s ambitious work is centered on merging design, architecture, and authentic experiences. He’s most noted for his input on the nationally acclaimed urban context of Greenville.
Stone’s ability to influence a higher aspiration for Greenville’s urban core has transformed community confidence in itself, and in turn, has “wowed” visitors with surprise and delight! The center-point of his visioning always includes mood boards, illustrations, modeling, and relevant road-trip show & tells. He’s lead idea strategies of “Best in Class” to Portland, Austin, Birmingham (UK), and Valencia (SP). In recent years, Greenville has garnered award winning recognition by The Urban Land Institute, American Planning Association, and The Waterfront Center.
Under Stone’s leadership a notable up-and-comer brand was created and strategically promoted. Taking notice of Greenville’s emergence has been the likes of The New York Times, Travel + Leisure, and The Lonely Planet. Strong brand performance has led to record-setting visitation and tourism economic success. A bonus outcome has been the brand’s ability to broaden Greenville’s appeal and economic achievements.
Over the years, Stone has also provided strategic counsel and conceptual visioning to governments and visitor-serving enterprises. His recent work includes numerous projects in both North America and Europe, including the 2nd Street Corridor in Austin, TX; Monterey Experience Project in Monterey, CA; National Steinbeck Center in Salinas, CA; The National Aquarium in Baltimore, MD and multiple projects on behalf of the European Cultural Consortium in Rome (IT), Barcelona (SP) and Paris (FR).
Stone is a frequent lecturer on destination development, including prominent engagements with The Packard Foundation and the Harvard Graduate School of Design.
He has thirty years of destination leadership experience, serving in senior executive roles in Austin, TX; Portland, OR; St. Louis, MO; and Washington DC.