What began in Greenville, SC as an idea between a restaurateur and a musician has now grown into one of the Southeast’s signature food, wine and music events. euphoria, now in its fifteenth year, has evolved into a four-day festival featuring 39 all-inclusive events and was recently named “South Carolina’s Best Festival”. Long known for intimate culinary, musician and learning experiences, euphoria offers a front row seat to celebrated chefs, renowned pit masters, celebrity singers and songwriters, craft brewers, sommeliers, and unique culinary events. Proceeds from euphoria benefit charitable organizations that provide sustenance to those in need, educate through music, and support children in need across the Upstate of South Carolina.