An innovative consumer financial services company, Purpose Financial is dedicated to helping our customers achieve financial stability — whatever that looks like for them — both in the moment and in the future.

Founded in 1997 as Advance America, we’ve grown to become one of the largest state-licensed consumer lenders in the United States. In the 25+ years that have followed, we’ve acquired loan companies and launched new companies with the goal of meeting the unique needs of our customers. In 2020, we evolved our corporate identity to Purpose Financial to oversee our family of brands from a single mindset, ensuring each brand has its own identity while adhering to our overarching mission.

Through our consumer brands, Advance America and Purpose Money, we provide accessible borrowing options and connect consumers with a streamlined, digital banking solution to meet the demands of modern living.

Recognized as a Great Place To Work®, Purpose Financial is committed to fostering a positive, inclusive, and supportive work environment. Our team members are at the heart of everything we do, and their vote of confidence highlights our dedication to creating a workplace where everyone can thrive.