Participants will earn a university-branded certificate of completion as well as three industry-recognized certifications:
- Google Ads Search Certification
- Google Analytics Individual Qualification
- HubSpot Email Marketing Certification
The Digital Marketing Science course is a 10-week program that prepares learners for a career in Digital Marketing. The program is delivered fully online and combines self-directed (asynchronous) learning with live (synchronous) sessions. Each week individuals will complete four to six hours of flexible on-demand learning within our online classroom (the LMS). They will engage with marketing concepts, strategies, and best practices through the consumption of videos, articles, examples, quizzes, and assessments.
In addition, learners will have the option to join weekly one to two-hour live/online interactive group sessions where they have the opportunity to engage in real-time with peers, a digital marketing mentor, or a subject matter expert. Throughout the program, students will be hands-on with the material putting their learning to practice on a real-world company project. At the end of the course, students will have a completed Strategic Digital Marketing Science Playbook which they can share with prospective employers or use as a reference guide.
Learn more here